How can you tell summer is really over? Is it the advent of Labor Day? Is it the first time you have to put on a sweater at dusk? No, the true bellwether of summer's end is the NASCAR Cup regular-season finale ... and that's set to take place at The Cook Out Southern 500 on Sept. 1 at Darlington (S.C.) Raceway. This particular race is one of the NASCAR Cup Series’ draws, and has been for the last 74 years. Sure enough, this year marks the contest's 75th anniversary ... and Winchester will be there!
Known as “The Track Too Tough To Tame” thanks to its unique, egg-shaped layout The Cook Out Southern 500 is one of the NASCAR Cup Series’ crown-jewel races and this year’s contest serves as its milestone 75th anniversary. The 1.366-mile Darlington oval is known as “The Track Too Tough To Tame” thanks to its unique, egg-shaped layout that has remained relatively unchanged since hosting NASCAR’s first 500-mile race on asphalt on Sept. 4, 1950.
This will be the last race in which the Winchester brand will be featured on the No. 10 Ford Mustang Dark Horse from Stewart-Haas Racing. Winchester has already taken to the track for nine NASCAR Cup Series races in 2024 and secured several strong finishes with driver Noah Gragson, most recently with a ninth-place effort in the Brickyard 400 July 21 at Indianapolis Motor Speedway.
“The legendary Winchester brand has certainly been well received this race season by NASCAR fans across the country, and this is another opportunity to be aligned with a terrific driver and team,” said Jason Gilbertson, Director of Marketing for Winchester Ammunition. “Noah and the entire Stewart-Haas Racing team have been phenomenal to work with this year. They are extremely dedicated to performance and supporting their partners. It’s been an exceptional opportunity.”
For a full list of NASCAR Playoff races and to find out how to tune in, visit the NASCAR Cup Series schedule.