New Look, New Video for Eddie Eagle

by
posted on April 23, 2015
eddie.jpg

The National Rifle Association has announced a fresh, new look for its Eddie Eagle GunSafe program, which features a modernized video and message from the gun accident prevention program that seeks to help parents, law enforcement, community groups and educators navigate a topic paramount to our children's safety. Eddie Eagle, the program's mascot, has delivered his crucial safety message to nearly 28 million children since the program began in 1988.

Joining Eddie Eagle is the Wing Team, a new cast of friends who help his mission to teach Pre-K through fourth grade students what to do if they ever come across a gun: STOP! Don't touch. Run away. Tell a grown-up.

“It's about safety-nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

In the new video, Eddie Eagle and the Wing Team discuss firearm accident prevention with parents and law enforcement to answer common questions children might have when learning about gun safety.

The program's refreshed look is the culmination of a year-long research and development process involving focus groups in cities throughout the United States. Moms, children, teachers, principals, and superintendents vetted the characters, storylines, and songs in order to create an effective message for children in Pre-K through fourth grade.

The updated program also includes resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more.

Latest

Winchester 21 Sharp Lede
Winchester 21 Sharp Lede

Video Review: Winchester .21 Sharp Cartridge

It's not a magnum rimfire, nor is it a rebooted .17 HMR ... it's the .22 LR's brilliant little brother.

How to Read a Ballistics Table

Don't be intimidated! All the work has been done for you.

First Impressions: Streamlight Special-Edition "Lights for a Cause"

These neat everyday-carry lights are designed to raise awareness and funding for the Breast Cancer Research Foundation (BCRF) and Concerns of Police Survivors (C.O.P.S.)

NRA Partners with Start Hearing for Member Discounts & More

Hearing aids that feature advanced technology such as Bluetooth streaming, fall detection, GPS locator, and language translation.

NRA Family Entertainment: Savage Arms' "Sharing the Land"

Sharing the Land is a story of teamwork, dedication, and working towards a mutual goal that is bigger than any one hunter or landowner.

Throwback Thursday: Colt Police Positive Revolver

This handgun may have been targeted at pre-WWI law enforcement, but civilians loved it too.

Interests



Get the best of NRA Family delivered to your inbox.