New Look, New Video for Eddie Eagle

by
posted on April 23, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
eddie.jpg

The National Rifle Association has announced a fresh, new look for its Eddie Eagle GunSafe program, which features a modernized video and message from the gun accident prevention program that seeks to help parents, law enforcement, community groups and educators navigate a topic paramount to our children's safety. Eddie Eagle, the program's mascot, has delivered his crucial safety message to nearly 28 million children since the program began in 1988.

Joining Eddie Eagle is the Wing Team, a new cast of friends who help his mission to teach Pre-K through fourth grade students what to do if they ever come across a gun: STOP! Don't touch. Run away. Tell a grown-up.

“It's about safety-nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

In the new video, Eddie Eagle and the Wing Team discuss firearm accident prevention with parents and law enforcement to answer common questions children might have when learning about gun safety.

The program's refreshed look is the culmination of a year-long research and development process involving focus groups in cities throughout the United States. Moms, children, teachers, principals, and superintendents vetted the characters, storylines, and songs in order to create an effective message for children in Pre-K through fourth grade.

The updated program also includes resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more.

Latest

Heritage Roscoe Lede
Heritage Roscoe Lede

Video Review: Heritage Mfg. Roscoe Revolver

Here's a great choice for CCW ... wisecracking sidekick not included.

Throwback Thursday: When the Seminole Attacked

The tale of the Cape Florida Lighthouse Attack.

First Impressions: Bergara B-14 Squared Cima CF Rifle

Because being light weight doesn't make you a lightweight.

Surf's Up! Our Summertime Water-Safety Tips

Water safety is something everyone, regardless of age or experience, should take seriously.

Happy Centennial, Norris Jernigan!

This World War II veteran and hero was the recipient of this year's NRA Claude E. Willoughby Award.

Ammo Awareness: .375 Ruger

Because when it comes to dangerous game, bigger isn't always better. Hear me out.

Interests



Get the best of NRA Family delivered to your inbox.