Sometime around the turn of the millennium, Rock River Arms' President Chuck Larson and his brother had an idea: Why not make a name for themselves as the creators of top-end, super-accurate AR-15s? A little over two decades have passed since that idea, and in that time RRA has become a touchstone of modern sporting rifle lovers everywhere. In this episode of American Rifleman TV, editor in chief Brian Sheetz goes behind the scenes at Rock River Arms to get the inside scoop on how the Larsons forged their dream into reality.
Video Essay: Rock River Arms' Family Success Story
Go behind the scenes at Rock River Arms with American Rifleman TV's Editor in Chief Brian Sheetz!
More like this from around the NRA
Latest
Update: MidwayUSA Foundation DID Make Giving Tuesday Great Again
Thanks to the generosity of Larry and Brenda Potterfield, sponsors and donors, over one million dollars was raised for youth shooting sports in just one day.
Guns for Great Causes: Henry Repeating Arms CEO Receives NYPD Humanitarian Award
Anthony Imperato, Henry's founder and CEO, has dedicated much of his life to giving back to those in need.
First Impressions: Charter Arms Coyote .380 Revolver
This diminutive, brand-new, five-shot wheelgun is the smallest and lightest of its kind.
Throwback Thursday: 150 Years of Colt's Single Action Army Pistol
This simple, reliable design is a blueprint for survival ... both the firearm's, and that of its wielder.
2024's Last-Minute Holiday Gift Guide for NRA Families
From practical gear to unique finds, we've curated a list to make shopping easier and more meaningful this year.
How to Use a Slug Gun to Hunt
In population-dense areas, this might be the only way to hunt with a gun.
Interests
SECTIONS
IN THE SPOTLIGHT
EXPLORE MORE NRA PUBLICATIONS
